Timed Essay Question 1

 

Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer.

 

In the 1960s, the promotion of films and their releases was very limited and could only be shown either in the cinema or on the tv. Because of the huge gap in between classes, only a select few would have been able to go and see a film and the trailers they would have shown before the film, and only a select few would have owned a tv and watch the trailers that were played on the tv. But because Disney was becoming a well-known company and the animation department was levelling up their work, The Jungle book (1967) was a very popular family film for everyone to watch and fans of Disney would have been ecstatic over the new release.

Because of the limited budget Disney had at the time, the 1967 version of The Jungle Book was only around 78 minutes long and as the 19^th animated film Disney released, people were used to the short length and Disney knew that this format of film making worked and kept with it knowing the audience was very accepting and couldn’t wait for the new release. But as times changed Disney changed as well, knowing that if they wanted to stay relevant and keep their audience engaged, they had to up their game and change the format.

Another way in which digitally convergent media platforms have impacted film industries such as Disney is through use platforms such as Dinsey+ which allows Disney to charge a monthly fee for Audiences to watch a whole catalogue of Disney’s content from older films such as Jungle Book to Remakes as well as the new content that Disney is creating/buying from rivals. Similarly, other Media Platforms such as YouTube can present These by paying a fee to Disney which gives them the rights to present Dinsey Products. This allows Disney to Make more money by uploading their entire repertoire of content onto a single site which could impact other industries that are trying to compete with Disney as they won’t be able to keep up in terms of profit and Disney will continue to dominate the film industry.

Through all the above points Digitally Convergent Media Platforms such as Disney have been heavily impacted by Digitally Convergent Media Platforms positively as they have allowed them to completely dominate Film industries by presenting their product globally. This has allowed them to dominate financially as they have also bought out all their rival’s and allowed them to reach the highest numbers of revenue and profit allowing them to provide audiences with entertainment such as the jungle Book 1967 and the Jungle Book 2016.