Jessica Day Media NEA Year 2

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on April 11, 2021

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Timed Essay Question 1

Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. In the 1960s, the promotion of films and their releases was very limited and could only be shown either in the cinema or on the tv. Because of the huge gap in between classes, only a select few would have been able to go and see a film and the trailers they would have shown before the film, and only a select few would have owned a tv and watch the trailers that were played on the tv. But because Disney was becoming a well-known company and the animation department was levelling up their work, The Jungle book (1967) was a very popular family film for everyone to watch and fans of Disney would have been ecstatic over the new release. Because of the limited budget Disney had at the time, the 1967 version of The Jungle Book was only around 78 minutes long and as the 19 th animated film D...

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